The New Mens Fine Clothing Market

Clothing makers are now targeting men more than ever before. Over the past year, sales of men's apparel rose 2.6 percent to $56.3 billion. The women's apparel market only saw a 1.9 percent growth. But women still spend a lot more than men.

This makes one of the ultimate goals of many makers of mens fine clothing to get men to shop more like women. This means making more impulse purchases and being open to items they didn't intend to buy when they walked into the store. Most men know what they are looking for when they go into a store and are unlikely to pick up anything extra. It is also much more difficult to persuade men to spend big money on brand names. Women are more fashion-conscious and brand-conscious; men see less value in buying brands.